Pour les demandes entreprises : (+212) 703173603
Pour les demandes particuliers : (+212) 702062126
Pour les demandes entreprises : (+212) 703173603
Pour les demandes particuliers : (+212) 702062126
The Digital Transformation Certification course provides participants with comprehensive knowledge and skills essential for navigating the digital evolution in today's business landscape. The training covers key areas such as the impact of digital trends, leadership's role in driving change, and the strategies for implementing successful digital initiatives.
Module 1: Grasping Digital Transformation Foundations
Defining Digital Transformation
Shifting from Traditional to Digital Value Chains
The Impact of Consumer Loyalty and Switching Costs
Insights into Two-Sided Network Dynamics
Module 2: Key Pillars of Digital Transformation
Digital Strategies for Customer Engagement
Navigating Competitive Digital Landscapes
Harnessing Data for Business Insights
Fostering Innovation in a Digital Setting
Creating Value in a Digital World
Module 3: Digital Strategies for Customer Engagement
Tapping into Viral Marketing Techniques
Exploring Multi-Level and Word-of-Mouth Marketing
The Rise of Influencer Marketing
The New Face of Marketing Funnels
Module 4: Understanding Digital Customer Journeys
Crafting an Effective Digital Access Strategy
Strategies for Engaging Digital Customers
Personalization in the Digital Era
Module 5: Decoding Platform Business Models
The Rise of Digital Platforms
Differentiating Various Platform Types
Mapping Out a Successful Platform Business Model
Module 6: AI and Machine Learning in Business
AI Demystified: An Overview
Categories of AI and Their Applications
Introduction to Machine Learning in Business
Harnessing AI and ML for Business Growth
Module 7: Big Data Essentials for Business
Basics of Machine Learning and AI
Tools for Handling Unstructured Data
Extracting Value from Data: Strategies and Templates
Module 8: Innovating Through Digital Experimentation
Principles of Digital Experimentation
Applying Convergent Experimental Techniques
Module 9: Adapting Value Propositions in Digital Transformation
Prioritizing Customer-Centricity Amidst Digital Shifts
Strategies for Navigating Market Changes
Defining and Refining Market Value Concepts
Crafting a Roadmap for Value Proposition
Module 10: Embracing and Navigating Disruptive Business Models
Understanding the Concept of Digital Disruption
Digital Disruption in the Modern Age
Characteristics and Traits of Disruptive Digital Models
Responding to Digital Disruption Challenges
