Formation Digital Marketing

Module 1: Foundations of Digital Marketing

Introduction to Digital Marketing

Historical Perspective and its Business Impact
 

Module 2: Digital Campaign Planning and Execution

Designing Effective Online Campaigns

Integrated Multi-Channel Marketing
 

Module 3: User-Centric Design and Experience

Crafting Customer Experience (CX) Strategies

User Experience (UX) Design Essentials

Usability Testing for Optimal Performance
 

Module 4: Mobile Marketing Insights

Mobile Marketing Overview

Formulating Mobile-First Strategies

Deciding Between Mobile Sites and Apps

Mobile User Engagement and Retention
 

Module 5: Content Creation and Strategy

The Role and Importance of Content

Creating Content for Diverse Audiences

Integrating Content with SEO Goals
 

Module 6: Social Media Engagement

Understanding Social Media Platforms

Strategies for Effective Social Media Outreach

Case Studies: Social Media Wins and Lessons
 

Module 7: Email Marketing and Search Engine Marketing

Fundamentals of Email Campaigns

Email List Building and Segmentation

Introduction to Search Engine Marketing (SEM)

Balancing SEO and PPC for Optimal Results