Formation Digital Transformation Certification

Module 1: Grasping Digital Transformation Foundations

Defining Digital Transformation

Shifting from Traditional to Digital Value Chains

The Impact of Consumer Loyalty and Switching Costs

Insights into Two-Sided Network Dynamics
 

Module 2: Key Pillars of Digital Transformation

Digital Strategies for Customer Engagement

Navigating Competitive Digital Landscapes

Harnessing Data for Business Insights

Fostering Innovation in a Digital Setting

Creating Value in a Digital World
 

Module 3: Digital Strategies for Customer Engagement

Tapping into Viral Marketing Techniques

Exploring Multi-Level and Word-of-Mouth Marketing

The Rise of Influencer Marketing

The New Face of Marketing Funnels
 

Module 4: Understanding Digital Customer Journeys

Crafting an Effective Digital Access Strategy

Strategies for Engaging Digital Customers

Personalization in the Digital Era
 

Module 5: Decoding Platform Business Models

The Rise of Digital Platforms

Differentiating Various Platform Types

Mapping Out a Successful Platform Business Model
 

Module 6: AI and Machine Learning in Business

AI Demystified: An Overview

Categories of AI and Their Applications

Introduction to Machine Learning in Business

Harnessing AI and ML for Business Growth
 

Module 7: Big Data Essentials for Business

Basics of Machine Learning and AI

Tools for Handling Unstructured Data

Extracting Value from Data: Strategies and Templates
 

Module 8: Innovating Through Digital Experimentation

Principles of Digital Experimentation

Applying Convergent Experimental Techniques
 

Module 9: Adapting Value Propositions in Digital Transformation

Prioritizing Customer-Centricity Amidst Digital Shifts

Strategies for Navigating Market Changes

Defining and Refining Market Value Concepts

Crafting a Roadmap for Value Proposition
 

Module 10: Embracing and Navigating Disruptive Business Models

Understanding the Concept of Digital Disruption

Digital Disruption in the Modern Age

Characteristics and Traits of Disruptive Digital Models

Responding to Digital Disruption Challenges